Failing For You
Failing For You
Behind the Scenes of TDK Lambda's Video Project
Jordan Yates welcomes Jay Wichert from TDK Lambda to discuss their collaborative video project. They reflect on the long sales cycle of content creation, the challenges faced during video production, and the importance of preparation and authenticity in marketing.
The conversation highlights the learning experiences from their project, emphasizing the need for companies in the industrial sector to embrace video content creation despite its intimidating nature. In this conversation, Jordan Yates and Jay Wichert discuss the intricacies of video production, the importance of preparation, and the reception of their videos within the organization.
They reflect on the challenges faced during filming, the need for empathy in communication, and the positive feedback received from colleagues. Jay shares his experience of taking a risk in marketing by collaborating with Jordan, emphasizing the significance of teamwork and quality content in achieving success.
Connect with Jordan: https://www.linkedin.com/in/jordan-yates-/
Connect with Jay: https://www.linkedin.com/in/jaykwichert3/
Learn More about TDK-Lambda: https://www.us.lambda.tdk.com/
Work With Me:
https://www.jordanyatesmarketing.com
Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/
Connect With Me Everywhere:
https://linktr.ee/jordanhyates
Hello everybody, Welcome back to another episode of Failing For you. It's me, your host, Jordan Yates. I'm starting off with a guest who has yet to be seen on the podcast, Jay Wichert from TDK Lambda. Jay, say hello to everybody.
Speaker 2:Hello everyone. Hey Jordan, how's it going?
Speaker 1:It's going good. I'm a little itsy bitsy, bit tired, but I had a lot of coffee before this, so don't worry, guys, I'll show up with all the normal energy that you think that I have. So I'm ready to record. Okay, jay? Jay and I met in person officially last May when we recorded some videos. These videos are going to be sort of the topic of what we're talking about today, but before I do, I want to give you guys a little bit of backstory. So Jay, like you said, works at TDK Lambda, and they wanted to do a product series video, some demos, and do something different that they haven't done before. So they reached out to me. The issue though, at the time, I think Jay, was it like last February, ish, you reached out.
Speaker 2:I want to say it was almost a year ago. It may have been last December or January.
Speaker 1:Yeah, I remember because I was working at Knowles Precision Devices, who is a direct competitor with TDK, their parent company, and I remember when Jay called me, I was like oh, it sounds so cool the thing they're trying to do. But I was like I don't think I can do it because I think there's an issue with competition there. And I don't think I can do it because I think there's like a issue with competition there, and like I don't think I can have my face next to the TDK logo, even if it is TDK Americas. And so Jay and I were talking and talking and I was just about to pass them off to somebody else. But then Jay got lucky and I got laid off.
Speaker 1:It was all the conflicts of interest went out the window. It was fine. And so, long story short, we got to make some videos together. But I want to backtrack it even more to Jay's side of things of why he thought in the first place, tdk should make the videos we did, which will all be linked below if you guys want to watch them and understand what it is we're talking about. So, jay, take us back to when this idea came up.
Speaker 2:So we, I'm trying to think how far back I want to start. The idea for the actual yeah, well, it's a long time ago. Well, not as long as some people, but the idea for the videos came about, or using you, came about my EVP of sales and marketing, tom Butcher, some relation there. He saw you speak at an ERA conference two years ago.
Speaker 1:Yeah, I guess it was 2023.
Speaker 2:Yeah, some years ago and he told me about your name I did a little bit of research that kind of in parallel with us having a product rep training for our reps every year for kind of beginner reps to come out to our facilities in Dallas.
Speaker 2:We set up these stations for, like you saw in the videos, for people to learn what our products do, what solutions they solve, problems they solve. Rather, those two things kind of merged together and we kind of collectively, I would say Tom, which you probably had a large handle in it, he bounced it off kind of the whole marketing department and the idea came up to have you down to the Dallas facility and show these demos off in video form to be able to disseminate them out to customers, youtube pages, our social media channels etc. So that's kind of a brief synopsis on how that came about, which is, I don't know, about two years in the making, and then the videos with you was, I don't know. We started, like you said, beginning of 2024. We filmed it in the middle of 2024. And then we got all the videos back and came up with the plan towards the end of 2024. So it was kind of a 2024 project between your busy schedule, my schedule, just all sorts of things, but it turned out pretty well in the end.
Speaker 1:Yeah, I never really thought about industrial content creation having a long sales cycle Because I've never really thought much about the sales cycle of being on the content side. But I guess in retrospect it is kind of long Because it was like you know, we planted the seed two years ago by Tom being there, and then you guys talked about it and then it took almost six months for us to get recording and it's. It's weird. I don't think about this much stuff because I'm always doing so much that I'm just like, okay, I'll get to this next thing when I can get to it. But it is interesting when we look back on it being like, wow, that was, that was a full two year long process and the ironic thing is it only took us a few hours to record all the actual videos themselves.
Speaker 2:I know, I know. So this shows you how new I am to this. I didn't know, I had no idea how long the filming was going to be. I knew. I tried to have everything set up, kind of a rough outline in my head with my team that you see in the videos, my team for this specific project. I had no idea and we banged through them real quick.
Speaker 1:We did. We did, and that's something that today we're going to reflect on, because I guess I sometimes forget to tell you guys the point of an episode because in my mind I'm like you guys should already know the point, because you know me and you know I'll get to the point 10 minutes in. But the reason I thought this episode would be fun today is because a lot of times companies in our industry that are industrial, technical, whatnot they want to get into the content creation space. They want to make some videos of their products. But it can be very intimidating when there's a very old school way of thinking around how you should market, how you should do sales and video is scary for a lot of people and most people don't have the kind of talent on their team they need to create videos.
Speaker 1:So having to reach out, bring a third party in, there's so many things that go into making content creation complicated, and so I thought it would be nice, from someone's point of view who I've made videos with that is kind of like the ideal person I make videos with to reflect on the experience with me and see what we both learned from it, because there's a lot of things I would go back and do different after having learned a little bit more, watch my videos back and kind of like we want to review this like it's our game tape in a way, you know, like it's football. We're looking back on the video and saying, ooh, maybe I should have juked there, maybe I should have like turned my head and caught the ball, like just all the little stuff that you don't see in the moment because there's so much going on, to where the stuff that we could have done better you guys can learn from, because that's the point of the podcast we're failing for you. Luckily, overall, we were a success, but I think there are things we could have done better, because I'm overly critical of myself. Jay and I are going to reflect together and hopefully you guys get something out of it, and then if you have any questions and you want to ask me or Jay, you can contact us whenever. Jay, what topics did we cover?
Speaker 2:I know you made your list, so topics in the video Well you actually before before, no, no, no, before we started you said something the video recruiting. That was probably the most trouble I had was getting the people. Even myself psyching myself up to be on camera and shoot a video was probably the number one impediment to getting these things done. So I you said that it reminded me of it. I wrote it down so I didn't forget it.
Speaker 1:But I figured we'd say here but no, it's so hard, it's so so hard. Like doing it myself sometimes. Like I psych myself out and I literally have a business out of this. Like I know, when I'm done, like I'm going to lift up my shirt and it's going to be a full sweat under my armpit. Like I sometimes just get anxious recording too. And if someone's never done it and they're just an engineer trying to live their life and you're the marketing person saying we're putting you on camera, that doesn't normally go well.
Speaker 2:That was, that was and people watching this will see if they watch the videos, the tour video. That was Robert and Gordon in the tour videos. I felt so bad because I kind of cornered them, said you're going to do this, wear a blue shirt, tdk shirt, show up this day. I don't know how it's going to go, I don't know when we're going to be in there, but we're going to talk about it. Make sure your space is prepped. And they were champs, they were awesome, they were great. I don't know if I would have reacted the way that they did. I would have been a little more pissed.
Speaker 1:Yeah, I think. I think that we psych ourselves out so much going into it and then you go through the process and it's like wait, that actually wasn't that bad, that wasn't that hard to do. Like I think if you have somebody like third party coming in and helping you, it eases the anxiety a little bit. But it's it's really person to person, situation to situation, depending on what you're recording. You know, the environment, things like that. But the question I asked you which I feel like I phrased incorrectly, of what topics we covered sound like I just quizzed you, but I meant what products did we create videos on? Cause I want to. That's kind of what I thought you meant.
Speaker 2:It took me a second to realize that's what you were asking, but then my brain was already like I want to talk about the recruiting, because that would be a funny thing to talk about. So we shot, like I said, a tour video which didn't necessarily include Well, I guess it included a lot of products, because we went into the product gallery.
Speaker 1:I'm not going to list all of those you can see them in the video, so you have to off the top of your head. No, no, I couldn't.
Speaker 2:I've only been with TDK two years, so I can't do that. We did the in the holdup time video. We had the DBM and the ZBM In the low audible noise. We had the QM and the MU Battery runtimes. I believe we had some of our DC to DC solutions in there.
Speaker 1:Yeah, i7c i7c?
Speaker 2:yeah, I believe that's what it was, because we had it on the um evaluation kit, where there's two i7c's, I believe it was. So yep yeah.
Speaker 1:So we we did quite a few. They had kind of overlaps in the capabilities but we did a mixture of. Joel was one of the people in the videos, jay was in a couple videos and then bossy was in the video, so we had a bit of a range to where going throughout the day. We first started with Bossy, so we get there and Bossy is a very technical guy. So Bossy's videos took me the longest to edit because he had the absolute most to say. Which is always the case with the technical people is we always have to kind of train them on how much do we want to say in the video versus like, once you're at a customer, how much are you going to tell them? So it was really fun to see how enthusiastic bossy was.
Speaker 1:But I think when I first started the first video I was still kind of a little nervous, still trying to get into like my rhythm. And in my head, when I'm going about shooting a video like, my biggest concern is I want to make it as easy as possible for everybody that's there. So sometimes I think I need to slow down and readjust my camera angle or coach somebody on like, hey, let's go about it this way. But I don't always slow down and do this stuff ahead of time because I'm afraid to take longer and then make my customer feel more put out.
Speaker 1:So the bossy one, if you go back and you really listen and I'm not going to tell you guys what the timestamp is, but there is somewhere where phone dings and I didn't cut it out because it's in the middle like bossy or I saying something, and in that if I were a little more professional, I probably should have re-recorded or done something different for but just little things like that where I'm like, oh man, like I should have, I should have just slowed down a little bit, which is the story of my life. But, like I would say, guys, like sometimes, like the customers expect these things to be a little bit difficult. So if you take a little more of their time that they're paying you for, that's probably fine. But, jay, I mean, I guess I should ask you as as my customer, if I would have taken an extra 10 minutes, you wouldn't have chopped my head off, right Maybe?
Speaker 2:Hardly. I mean bit my head off. Chopped is a little aggressive.
Speaker 1:Yeah, it's a little graphic, I meant bit either way.
Speaker 2:No, and I think that's part of so failing for you. Truth be told, I had never done anything like this before. The office people were calling me the director because I was running around doing stuff. I didn't know what I was doing. I had an idea and I'm not relatively smart and I figured I was like you know what, I'll figure it out on the go.
Speaker 2:I feel like that's a lot of things in life where you're like, well, that's how I make a lot of decisions, or think I can do something. I'm like, well, there's got to be dumber people than me that have done this.
Speaker 1:I could probably do it yeah.
Speaker 2:I could probably do it. Sometimes I end up failing and sometimes I don't, but my point of saying that was I kind of like that there were not necessarily noticeable massive failures, but little things in there in these videos that we, at being hypercritical, can go in and pick out and learn from and then also maybe viewers look at and go. That's pretty funny, what a bunch of idiots, or something like that, you know.
Speaker 2:So I wanted it to be. My intention was to have it be fun and not necessarily rigid like a massively produced, overly produced thing.
Speaker 1:So yeah, and that's always like, the thing that, thank God, people seem to actually like about my videos is that they are more relatable, because it's almost like a I don't I don't want to say like scapegoat of, like the concept of like, oh well, that's just me being relatable when I mess up, Cause I mean it is. But my goal is always to go in and do as good as I can, Cause I want the quality to be there. So that's why there's things I don't compromise on, like audio quality, Like I use really good microphones I mean they're only like $350, which, depending on your marketing budget, isn't much compared to having terrible audio to where it's like that's something I invest on because we literally were recording and it was pouring rain outside. It was so loud I could barely hear the person next to me. But if you listen to the video, like the sound is perfectly clear. So there's there's things like that where it's like a little quip here and there. I don't mind if there's like a little mess up, but if it's just you can't hear it, the video is terrible. It's like there there are certain extents that I would definitely under any circumstance rerecord, but some of the stuff I look back on. I'm just being picky Like the uh, the tour video.
Speaker 1:I wish I would have prepped the guys that were in that video. Like I really regret not prepping them a little bit because it was a little awkward and I don't think they knew what to expect. But on the same side of that token I would say I like the organic feeling of what it's like getting a tour for the first time, Because if I were a customer coming in, that's what it would have felt like, versus a customer wouldn't go prep the guy that's touring them before the tour and say can you talk to me like this and look at me like this? Like I wanted it to feel as real as possible and you know the guys better. So I'm curious from your point of view, did it feel like them in the video?
Speaker 2:Absolutely. Yeah, I'll have to confirm with them. But if I had to guess, I mean I would be a little nervous. I would imagine they were as well, but no, I would say it was pretty much them, I think. So I gave them a little bit of a background, what was going on, Because they've given this. We give tours every once in a while of our facility customers that come in, reps, whatever it may be, but so they kind of already know what they're going to talk about within their own space and I said just take it easy, relax, just explain what you normally explain. It's no different. Where I think the prep could have come in was where we were handing off mics.
Speaker 2:I had to hand off my mic, that's where I think some sort of how we would track through the facility would have come in handy.
Speaker 1:The moment haunts me because you know why. What's even worse is for some reason I thought can't break the fourth wall, as if I'm not the one recording or like editing it out later.
Speaker 1:In my mind. I'm like I should just like, instead of trying to keep the organic flow going, I should just stopped and been like, wait, jay, who's giving him the mic? Who's holding the mic? What are we doing here? Cause I was like crossing wires and like I wanted it to be continuous and the customer feel like they stayed with us as we went through to where that's a point where I should have just actually stopped and be like let's backtrack and walk through again and then pause, give him the mic and then pause, put the mic back on, like that was definitely something that haunted me in terms of like we had talked before we went in there or, I'm sorry, even before we started the tour video.
Speaker 2:We want it to be as organic as possible. Yeah, the least amount of cuts to to another scene or another, you know walking situation or whatever it may be, which I really liked. I thought it was a great idea, but we didn't think to the point. Okay, we get into here. How are we then going to pass off mics? How is this going to go? I mean, I didn't think of it either.
Speaker 1:Yeah.
Speaker 2:So when we got in there, the person filming I could, I was trying to, I could see that we were going to have to change mics Cause you, you were, I think when we walked into the first uh, robert's area, you would hand it, you would took your mic off and handed it to him.
Speaker 1:Yeah.
Speaker 2:And then you're the. The camera person went to go pan and look at the facility, so I taken mine off and I tried to hand it to him.
Speaker 1:I was like that was good, that was so good.
Speaker 2:Well, I could kind of see it in my head. I was like, oh, how are we going to get him a mic? And I, I saw I was. I had already kind of started taking it off because I knew it was just going to be you and Robert, so I knew I wasn't going to need one. And then I was like, all right, how can I do this? And I just sat there and I kind of waited for her to turn the camera a little bit and I was like here, here, take it. So yeah. But then when we got into Gordon's, gordon's area, I couldn't even there was no way. You, just you rifted and yeah.
Speaker 1:Yeah, it was probably the most awkward thing, which you guys don't really see in the video. If I recall, I kept in where I'm like holding it out for him. I think I have to go back and see again, but then we figured it out and the rest is smooth. But it was like there were certain points where I wanted to keep parts of the video in. But it was like there were certain points where I wanted to keep parts of the video in but I couldn't because the audio quality wasn't there, because I was like exchanging microphones and that room is so loud because, like the test ovens and all the qualification things that are going on in there, to where we couldn't not have the mic on you correctly. And, speaking of the camera person, the camera person is my little sister, my little sister.
Speaker 2:I wasn't sure if you wanted to mention that or not. No, this one needed prep my little sister.
Speaker 1:My little sister I wasn't sure if you wanted to mention that or not and like afterwards I was like, did I like? Did I not think to tell her to keep my head in the frame the whole time? Like there was some points where I'm like my head's bopping in and out of the frame and I'm like, oh my god, landry, you had one job. You're supposed to hold the camera. And so I usually will like and shout out landry, love you girl.
Speaker 1:Usually I'm the one that I just set up a tripod and then I don't have anyone there with me and so, given that this was a tour, I knew I'd need a second person to like walk behind me, hold the camera, but for some reason I just didn't think to prep her at all. I just thought, oh, she's 18, 19 years old. She should know how to like record somebody on an iPhone Like this is super simple. There's things I wish I would have like given her heads up on ahead of time, but overall she definitely did a good job for being her first time and whatnot. But things like that where you just can't assume everybody knows how to do this stuff just because you do it every day and it's our day-to-day lives of, like you know, looking at this stuff, and so, yeah, I think, overall the biggest thing I learned was prepping people that haven't done this before, and giving a couple pointers would have gone a long way, I think, and just slowing down.
Speaker 2:Yeah, yeah, no, absolutely, especially with that, the tour video because there was, that was actually relatively complicated in terms of how to shoot it. I don't think I realized it. I'm guessing you didn't realize it at the time. But when I sit back and I thought about everything that we were doing the walking, the you know I probably could have used a little pre-brief.
Speaker 1:It's going to be the easiest one because, like tour sounds so simple, like you just walk in, you walk around, you say hi, but like I forget the feeling of what it's like to be the person whose room you're walking into and you're just expecting to be ready on camera. Like I just don't think I had enough empathy in the moment to like actually think through that because I was so focused on getting the shot, getting it done, and like I get very like task oriented that I think I I should have had a little more empathy for the other people in this situation and thought it through a little bit more. But overall, I love the video. I thought it turned out fun, um, so I I'm not upset about it, but definitely like that's the one where I'm like all the little things that I could have done better, it really summed up in that video.
Speaker 2:Yeah, and to kind of sum up, like you said, I'm pretty happy with it. Even though there was room for improvement per se, it turned out really well. I mean, I even got reached out to by HR. They want to show it to new hires, they want to use it as like TDK. They want to use it yeah.
Speaker 1:I was just about to ask you that. Next, okay, I'm curious, like, how were the videos perceived by the organization? Because it's one thing to like hire a paid actor and do it and nobody's really that connected, but how did people feel seeing their coworkers being on video?
Speaker 2:The joke started flying.
Speaker 1:Yeah Well, first. Thing.
Speaker 2:Yeah, no, I. So I in the. Was it the? I think it was the holdup time video, One of the Joel videos. I believe it was the holdup time with the DBM, or we use the ZBM module. Um, he, he did the whole thing One take, we didn't have to pause, we didn't have to do anything, and he was the one who gave me the most nonsense about being a part of these videos on this podcast.
Speaker 2:Okay, I wasn't sure if I could curse. I curse like a sailor. I was in the coast guards, literal sailor, yeah, yeah, and not to mention when I was a kid too, but yeah, so joel gave me the most amount of shit about doing these videos leading up to it. I go, joel, you can have me do it, but I'm not going to be as knowledgeable as you yeah on these products.
Speaker 2:I'm telling you, if you want it, you want it to be good, please do it. No, I'm not doing it. You can do it all. I go all right, keep asking him. And I know, with joel, when the rubber meets the road, a lot of the times he'll be on board.
Speaker 2:And then with Bossy I knew Bossy because he is so technical. He was going to be perfect and he's also just hilarious Once you get him out of his shell. And I figured you would have the personality to get him out of his shell I knew he was going to be amazing and I thought he was. You may have had to edit him a lot because he thought he is so knowledgeable and so technical, but I knew it was going to translate very well because he he has a way and he does this day to day with me where I'll come to him with a question, technical question, and he has a way of explaining it so well. So, breaking it down so well, he'll even get to a point where he goes do you want me to break it down more complex or more simply for?
Speaker 1:you.
Speaker 2:He's just that good as an engineer so I knew he would be amazing in these videos and I was so glad that he wanted to be a part of them. He was another one giving me all sorts of crap about. This is your project. You got to be in all the videos. I got a lot of crap. I guess it was really just in between the three of us that a lot of shit was thrown. But very, very well received within TDK Lambda, because we're across the globe, tdk Lambda across the globe. I believe even a bunch of people reached out to different people within our organization from other organizations Israel, uk, etc. And very, very well received. So, yeah, I kind of forget what the original question was.
Speaker 1:Yeah, no, I think it was just like what was the internal opinions on it? Because I know my, some of my customers, like there's some that like won't go on video, but then they'll see someone else do it. And then they're like you know what, like that doesn't look that bad, like yeah, I'll jump in a video. Like I've had ones that are like no, I absolutely won't. I'm like that's fine, that's fine. And then they're like, yeah, no, I think I actually know how to talk about this better than that person does, so let me just get on camera real quick. And then they're like wait, that was relatively painless, because it's not like we're in front of a live audience, like it's just us in a phone and like your coworkers hanging out just talking about things you normally talk about. So I was curious was there anybody that saw it and thought, hmm, I could have done that, or any reactions like that? Or was it mostly just like kudos?
Speaker 2:So I would say the only one that did that was myself, because I was a little nervous. I don't like, I'm not a fan of giving presentations. I can do it, I'm just not a fan. I don't like being normally, I don't like being on camera. But there was something about this where I looked back and and I was like you know, it really wasn't that bad. And even after the first video I was in because we shot the product video first, the my the peak power video.
Speaker 2:Yeah, first with the cus 350. We we shot that first, and by the time we went through the first take and I made my first fuck up, I was like you know what, this ain't that bad. I'm having fun, and you know, like you made it fun too, and then I mess up a lot too.
Speaker 1:I'll like be like the one, be like it's okay if you mess up, and then I'm big. Hi, my name is Joe wait what's my name. And then it's like and then I always laugh because I'm like I will be telling you it's okay, and then I mess up and I'm like, see, it's fine, I mess up too yeah, and then what people don't see it?
Speaker 2:obviously you know from just knowing how movies or videos work. There's there's always people off to the side and we had, you know, engineers in the background. So there's things going on, but usually Joel and Bossy were standing in vicinity at least one of them and you know, during my video Joel was there. We were cracking jokes so we just turned into like hanging out. But yeah, no, the videos as a whole were very well received. I don't know of anyone that came to me or came to anyone and said I want to do one of these. If there are, let me know.
Speaker 1:Yeah Right, shout out TDK Lambda Peeps, let us know.
Speaker 2:Yeah, but no, we got a lot. It got very good reception from a lot of different groups, some groups that I didn't even expect. I had a few people in the sales, in sales, reach out wanting the videos to be able to show to customers, to be able to highlight the different features of whatever product was in the video. So, yeah, no, very, very well received, I would say.
Speaker 1:No, that's that's so nice to hear and, like, as you know the person who you paid to do it, it feels good to hear that. So that's my last question. I can't believe we're already almost to 30 minutes. It's freaking insane. What I wanted to know you doing this with me was a risk. So you're the one that had to put yourself out there and say I think we should try doing these external videos with this girl that we found, who Tom kind of met once at a conference a couple years ago, and we're going to give her a few thousand dollars to do this for us. And it could have gone really good, it could have gone really bad, but, like you had to put yourself out there and ask for the money to do this, how did that go on your end in terms of, like you know, working up the nerve to take the risk, and how did it go?
Speaker 2:So, to be fair, I had a lot of buy. I had buy-in from Tom Wichert, the executive vice president of sales and marketing. I had buy-in from Tom Wichert, the executive vice president of sales and marketing. I had buy-in because the idea of using somebody like yourself had been floated previously and then, like I said, your name came up. I had reviewed your videos. I think he had done his own due diligence too, if I know him Basically, what was on me?
Speaker 2:It wasn't necessarily that I had to convince, I guess you could say, but it was more putting a viable plan together and then making that plan actionable. And that's where I came in and had to come up with and correspond with you too. I won't take away from you, it was a lot of help from you because we went back and forth and then Joel was a big part of it too about which one to use. I think the three of us had a meeting in the beginning to kind of go through all the videos, what we were going to do and how we were going to do it, the point of the videos. So it was it was for sure, a team effort. I'm a team guy, I don't. I don't like taking any sort of credit, so it was definitely a team effort.
Speaker 1:It's a team effort until someone messes up and someone has to take the fall.
Speaker 2:No, I'll take the fall for somebody who messes up under my watch. I'll definitely do that. But nobody messed up, so we're good.
Speaker 1:Yeah, we were perfect. We're absolutely perfect, minus all the things that we just criticized ourselves for we were perfect. The question I'm going to ask you last is to leave the listeners, who may be in a similar situation to you, at a technical company wanting to take a risk and try something new in their marketing, and I guess maybe it's not a risk, maybe it is, maybe they're in a situation where they don't have as much buy-in from the executive team. What would you tell them in terms of preparing to take a step like this?
Speaker 2:That's a good question, do it? Yeah? So there has to be an element of that too, and obviously it's going to depend on budgets and the risk versus reward. You're going to have to do that analysis yourself, but at least on our end we saw the risk being well worth the potential rewards, for even at the very least. And I remember having this thought to myself because, like I said, I'm new at this I didn't really know what was going on. My thought was this may absolutely suck, but at least we'll get. I know the demos are good. So I think maybe, if I now that I'm thinking about this, make sure your product demos, or whatever you want the content to be, make sure it's good, because the content and the products are going to speak for themselves. And I knew we had really well received demos because, like I said, we held that product rep training two years and we got a lot of solid feedback on the demo station. So I knew we had a good thing there. So, yeah, I think that would be my answer Make sure you got.
Speaker 2:You got something you can fall back on, cause I knew even if even if, like the tour, we kind of took a limb out on the tour video. I just wanted something cool and relatable. Like I said, I want it to be MTV crib style, but just the content I think it would be. If you have quality content, I would be more apt to take that risk.
Speaker 1:Yeah, also a point on top of that make sure your demo works, because some of my customers God love them We'll set up a demo and then I get there to record and they're like, oh crap, it doesn't work. And it's like, guys, if we're showing off our technical expertise, let's make sure our demos work. Okay, like I can only do so much in post editing, like I'm not a graphics designer, I don't know how to do special effects. So like that's the thing. I agree with Jay's advice. Like if you have a good product or solution or service that you're selling, literally the only difference is is you're doing what you already do, what you're already good at, what your quality of product already is, but you're just doing it on camera. So the whole recording portion is pretty low stakes if the product itself is good. So I think that's excellent advice.
Speaker 2:And I think another thing to add on to that too is the people. I knew. If I could have Joel and Bossy be a part of this don't get me wrong, there's a lot of other great people at TDK that probably could have done the same quality. But I knew at Dallas, the Dallas facility. If I could have Joel and Bossy be a part of it, it would be a hit. So, or at least I thought it was and it was very well received.
Speaker 2:I hope the audience thought the same as well. But yeah, the the people and the product for sure, and I guess, now that I'm thinking about it, that's kind of a uh, you could expound that out into the larger sense of a business in and of itself, as long as your people and your product are good.
Speaker 1:Yeah, I feel like that's some sort of thing that exists in a diagram somewhere. That's like culture, all that stuff. But yeah, I love it, guys. Once again, we'll link all those videos that we have talked about extensively today in the description below. But, jay, thank you so much for coming on and chatting with me about this. It was such a pleasure to have you.
Speaker 2:Absolutely. Thank you for having me and make sure to subscribe to the TDK Lambda LinkedIn YouTube, all the socials we're trying to grow, that my boss told me. I get a bonus for everyone who signs up.
Speaker 1:So my gosh guys, if you don't do it, I'm so sad. All right guys. Well, it's so hard to say goodbye because I haven't talked to you in so long, but thank you so much for listening to another episode of Failing For you. As always, I'm your host, jordan Yates, and in the meantime, I'll be failing for you. See you next time.
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